ELECTORAL BEHAVIOR AND PUBLIC OPINION TRENDS: A LONGITUDINAL STUDY OF VOTER BEHAVIOR AND THE CHANGING DYNAMICS OF POLITICAL PREFERENCES

Abstract

This study explores the shifting dynamics of voter behavior and public opinion in Pakistan over a period of two decades, providing insights into the electoral patterns and political preferences of the Pakistani electorate. Using a longitudinal dataset collected from national surveys and electoral results, the research examines trends in political participation, party affiliation, and the factors influencing voting behavior. The study also investigates the impact of economic conditions, social media, and political polarization on public opinion. Findings indicate significant shifts in voter preferences, with notable divergences between rural and urban areas, as well as between different age groups and educational backgrounds. The study concludes that while traditional factors such as socio-economic status remain influential, the rise of digital platforms and political discourse has led to new voting patterns and a more politically engaged youth demographic. This research offers valuable insights for policymakers, political analysts, and campaign strategists interested in understanding the evolving nature of electoral behavior in Pakistan.