The Role of Journalism in Promoting Democratic Governance

Authors

  • Khalid Mansoor Professor of Media and Communication Studies, Quaid-i-Azam University, Islamabad Author
  • Ayesha Tariq Associate Professor of Journalism and Mass Communication, University of the Punjab, Lahore Author

Keywords:

journalism, democratic governance, accountability, civic engagement, polarization, media trust

Abstract

This study examines the role of journalism in promoting democratic governance through a mixed-method experimental design that combined quantitative survey analysis with qualitative focus group discussions. A diverse sample of 500 participants was exposed to investigative, solutions-oriented, public-service, and commercial journalism, with changes in perceptions of accountability, transparency, trust, and civic engagement measured pre- and post-exposure. The quantitative findings demonstrate that investigative and public-service journalism significantly enhanced perceptions of government accountability and increased civic engagement, while solutions journalism fostered optimism and participatory attitudes among younger demographics. Conversely, exposure to commercial and sensationalist news was associated with declines in trust and weaker perceptions of transparency. Regression analyses revealed notable interaction effects between partisanship and journalistic form, indicating that media consumption often reinforces existing ideological divides. Qualitative thematic analysis corroborated these results, showing that participants interpreted journalistic content through partisan identities and evaluative frames, thereby amplifying polarization in some contexts. Graphical visualizations and coded narratives provided further evidence of demographic variation, highlighting that digitally engaged participants were more receptive to constructive reporting. Overall, the results affirm journalism’s dual role as both a catalyst for democratic engagement and a site of contestation, where its democratic benefits are mediated by structural and interpretive conditions. The study underscores the need for strengthening independent and diverse journalistic institutions, enhancing public-service journalism, and safeguarding media freedom to ensure that journalism fulfills its mandate of sustaining democratic governance in a polarized and digital environment.

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Published

2024-06-30

How to Cite

The Role of Journalism in Promoting Democratic Governance. (2024). Journal of Social Impact Studies, 2(1), 1-16. https://socialimpactstudies.com/index.php/journal/article/view/36