Digital Media and Its Influence on Youth Civic Engagement

Authors

  • Amina Saeed Professor of Media and Communication Studies, Quaid-i-Azam University, Islamabad Author
  • Rizwan Haider Associate Professor of Journalism and Mass Communication, University of the Punjab, Lahore Author

Keywords:

digital media, youth engagement, civic participation, political activism, media literacy, democracy

Abstract

This study examined the influence of digital media on youth civic engagement through a mixed-methods experimental design that combined quantitative surveys, qualitative focus groups, and a digital literacy intervention. Data from 500 participants aged 15–29 revealed that digital media has become a central platform for civic participation, shaping how young people access information, express opinions, and mobilize for causes. Results from nine statistical tables indicated that youth who engaged moderately with digital media demonstrated the highest levels of meaningful participation, while both minimal and excessive users showed weaker outcomes. Voting intentions were strongly correlated with exposure to political content on platforms such as Twitter/X and Instagram, and online petitions and volunteering activities were most frequently mobilized through Instagram and TikTok. Cross-regional comparisons highlighted that Western youth leaned toward digital activism, whereas participants from other regions favored offline methods. Twelve figures further illustrated these patterns, showing clustering of misinformation-related barriers and confirming that online engagement peaks during election cycles. Importantly, the digital literacy intervention improved civic awareness and participation scores, underscoring the transformative role of training in combating misinformation and fostering resilience. Collectively, these findings suggest that digital media operates as both an enabler and a constraint: it lowers barriers to participation and stimulates new forms of activism, yet risks shallow involvement and unequal representation. The study concludes that meaningful and sustainable youth civic empowerment requires integrating media literacy programs, promoting platform accountability, and addressing structural inequalities to ensure that digital engagement translates into substantive democratic participation.

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Published

2024-06-30

How to Cite

Digital Media and Its Influence on Youth Civic Engagement. (2024). Journal of Social Impact Studies, 2(1), 78-96. https://socialimpactstudies.com/index.php/journal/article/view/40