ETHNOGRAPHIC METHODS IN CONTEMPORARY RESEARCH: EXPLORING CULTURE, IDENTITY, AND SOCIAL PRACTICES

Abstract

Ethnographic methods have been a cornerstone in qualitative research, allowing for an in-depth understanding of human behavior, social structures, and cultural practices. In contemporary research, ethnography is increasingly used across various disciplines, including anthropology, sociology, education, and health sciences, to explore and understand complex social realities. This article examines the evolution of ethnographic methods in contemporary research, highlighting how these methods are applied to study issues such as cultural identity, social stratification, migration, and community dynamics. The paper also discusses the challenges and ethical considerations in ethnographic research, such as researcher bias, cultural sensitivity, and the impact of the researcher's presence in the field. Through an analysis of recent ethnographic studies, this article provides a comprehensive overview of the state of ethnography in the 21st century, reflecting on its relevance and future directions. It argues for the continued importance of ethnography in understanding contemporary social issues, while suggesting avenues for methodological innovation and refinement.