GLOBALIZATION AND CULTURAL EROSION: ANALYZING THE IMPACT OF GLOBALIZATION ON CULTURAL IDENTITY IN PAKISTAN

Abstract

Globalization is a multifaceted phenomenon influencing various aspects of life, particularly in the domains of economics, politics, and culture. In Pakistan, globalization has led to a complex process of cultural transformation, often perceived as cultural erosion. This paper explores the intricate dynamics between globalization and cultural identity in Pakistan, highlighting the effects of global trends on local traditions, languages, and cultural practices. Through an interdisciplinary approach, this study examines the loss of indigenous cultural values and the emergence of a hybrid cultural identity. It further investigates the role of media, technology, and migration in facilitating cultural change. The research identifies the critical intersection of global forces with local cultural heritage and suggests strategies for preserving cultural identity amidst the pressures of globalization. The paper concludes with policy recommendations for a balanced approach to globalization that respects and sustains cultural diversity.